ANNE LOPEZ

SUMMARY

I drive innovation and solve business challenges utilizing design, strategy, and technical expertise. With over 20 years of experience, I've led global teams to launch products, redefine brands, and optimize processes.

EXPERIENCE

Sheetz | Innovation Manager - Experience Design

Aug 2022 - present
Drive innovation initiatives for the family-owned convenience store chain with over 700 stores.

• Uncover growth opportunities, streamline processes, and develop actionable strategies to increase revenue.

• Employ design thinking and lean startup methods to launch initiatives targeting new customer segments and business models.

Freelance | Business Consultant

2011 - present
Advised 50+ companies on innovation, product development, and marketing, developing 70+ physical and digital products from ideation to launch.

• Led global teams to achieve on-time deployment of a critical software redesign for a banking compliance company.

• Increased engagement by 30% with a web app redesign, implementing HTML / CSS in C# codebase.

• Boosted sales by 56% for a growing beverage company through a brand overhaul.

• Developed product designs, branding, and go-to-market strategy for a line of physical products.

GoSpot | Co-Founder & CPO

2020 - 2022
Co-founded an early-stage startup that helped users search and book municipal rental facilities. 

• Reduced reservation management time by 85%.

• Drove product vision, conducting 30+ user interviews, prioritizing features and identifying KPIs.

• Built MVP to test product/market fit, securing the first customer before writing a line of code.

• Cut data acquisition costs by 63% and optimized customer onboarding.

Bestie | Founder & CEO

2019 - 2020
Founded a mission-driven startup with the largest database of restricted-diet food products.

• Developed a vision and strategy to help the 38% of American consumers who follow a special diet discover and share their favorite products.

• Led a team through a strategic pivot, redefined the roadmap, and conducted user tests with 80+ participants.

• Tracked KPIs and implemented a data-driven design process.

Romeo Delivers | Founder & CEO

2013 - 2020
Founded and grew a giftware brand featured on the Today Show, MSN, and the Washington Post.

• Pivoted to a new customer segment, resulting in a 400% revenue increase.

• Launched 100+ SKUs sold through 60+ retailers worldwide.

• Produced best-sellers for large retailers, such as Uncommon Goods and Anthropologie.

• Designed a product line based on customer feedback that outperformed sales projections by 38%.

• Provided entry-level assembly jobs and facilitated reemployment through training and counseling.

Loopla | Co-Founder & CPO

2016 - 2019
Co-founded a platform for private group information sharing, leading product development.

• Built and translated design mockups into functioning UI utilizing Bootstrap, HTML, CSS, and SASS in a React codebase.

• Conducted 50+ usability tests, wrote user stories, and prioritized the backlog,

• Boosted productivity by implementing Agile methodologies, reducing meeting time by 50%, and introducing programming style guides.

MARC USA / Yellow Submarine Advertising | Senior Art Director

2006 - 2011
Developed and executed a unified vision for 50+ advertising campaigns across TV, digital, print, and outdoor media. Specialized in broadcast, translating brand strategy and managing teams of 60+ through all production stages, from concept to post-production.

Animal | Creative Director & Production Designer

2005 - 2006
Collaborated on visual content for 12+ TV commercials, managing all art departments to ensure brand messaging and visual harmony. Clients included Hoover, the PA Lottery, McDonald’s, Highmark, Duquesne University, and the Pittsburgh Zoo.

Wendell August Forge | Creative Director

2003 - 2005
Led product development, creating concepts for 14 new lines and designing 150+ giftware items. Streamlined sourcing, improved manufacturing efficiency, and designed merchandising plans and displays.

Carnegie Mellon University | Adjunct Professor

2003 - 2004
Taught two-dimensional media studio.

Saint Vincent College | Adjunct Professor

1998 - 2000
Contributed to the development of both the art and graphic design curriculum, teaching courses in both departments.