Eat the Butter is a nonprofit organization promoting a mother-to-mother movement to combat chronic disease. The organization is on a mission to educate families about Vintage Eating: how people used to eat, how those diets kept people healthy and did not cause epidemics of chronic diseases like obesity, diabetes, heart disease, and dementia. The founder, Jenni Calihan, asked me to create a brand that is both friendly and appealing but also flexible in its ability to communicate her mission.

Brand  |  Collateral

EAT THE BUTTER



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