This fast-growing technology company needed a new brand to match its updated company strategy. The new logo, website, and collateral were created to communicate the value proposition and products.

The goal was to make the brand fun and inviting but the interface simple and familiar. I provided product strategy, developed the brand through many iterations of sketches working with user experience researchers to test our hypotheses. I developed and implemented UI/UX design. Sketches, mockups and design assets were created in Sketch, Adobe Creative Suite, and InVision. Final implementation was created with HTML, CSS and SASS.