The goal was to make the brand fun and inviting but the interface simple and familiar. I provided product strategy, developed the brand through many iterations of sketches working with user experience researchers to test our hypotheses. I developed and implemented UI/UX design. Sketches, mockups and design assets were created in Sketch, Adobe Creative Suite, and InVision. Final implementation was created with HTML, CSS and SASS.

I was recently blown away by a podcast sent to me by a friend. It was full of surprising and actionable content. As a designer, I kept thinking about the benefits of presenting the content in a visual format, like a study guide or cheat sheet. After listening to the podcast several times, taking notes, and experimenting with different ways to organize and illustrate the concepts; this is the outcome. To be clear, this guide was not made in association with or endorsed by the Huberman Lab. I urge you to listen to the original podcast on YouTube. This guide only highlights some of the content presented and serves as more of an overview for those who have listened to the podcast.

Part of my responsibility is infusing the vision and values of the company and founder into every aspect of a design. Handcrafted products like these require particular sensitivity. It was both a challenge and an honor to be entrusted with rebranding these products with a new look while preserving the original logo.