The goal was to make the brand fun and inviting but the interface simple and familiar. I provided product strategy, developed the brand through many iterations of sketches working with user experience researchers to test our hypotheses. I developed and implemented UI/UX design. Sketches, mockups and design assets were created in Sketch, Adobe Creative Suite, and InVision. Final implementation was created with HTML, CSS and SASS.

Part of my responsibility is infusing the vision and values of the company and founder into every aspect of a design. Handcrafted products like these require particular sensitivity. It was both a challenge and an honor to be entrusted with rebranding these products with a new look while preserving the original logo.

Gary Bates is an artist, educator and arts administrator. While developing the website, it was important to make sure the paintings and drawings translated well online. While images of art can appear flat online, we created an illusion of depth to bring out the true beauty of the work. The color palette and simplicity of the website allows the artwork to be the visual focus.